Friday, 15 April 2011

All About Web - Please Read!

http://www.theory.org.uk/mediastudies2.htm

A really useful part of the theory site.

Monday, 11 April 2011

The impact of internet on newspapers

Check out this SlideShare Presentation:

Discuss the extent to which the distribution and consumption of media have been transformed by the internet

You need to debate the extent to which distribution and consumption have changed. Links on the right. David Campbell's blogs on the impact of Internet on Journalism and Newspapers are paricularly worth a read. I have provided a link to the first of the series.

Monday, 4 April 2011

What has been the impact of the internet on media production?

There are a number of links relating to this question.

In your research you should cover the following:











  • Actual newspaper examples including statistics relating to the decline in sales of off-line news

  • How mainstream newspapers have reacted to broadband and whether this has been positive or negative

  • Citizen Journalism: you can bring in ideas about the control of the mass media (Marx, Chomsky, Gramsci) and explore how citizens are becoming media producers, thus potentially democratising the media - don't go on about this though as it is not really the main focus of the question.

  • How far you can apply Chris Andersons' The Long Tail theory to online newspapers or even online journlism in it's broadest sense (Twitter, blogging, etc)

So far we have explored more philosophical aspects of online news focusing on Marxist ideology and 'citizen journalism' leading to a more democratic media. Now we need to focus in more on the actual impact of online on newspaper companies. This particular question only asks you about production so make sure that this is your focus. Have newspapers shut down because of a downturn in sales? How have circulation figures changed? Are these due to broadband? What do the experts say? How have newspaper companies faced this challenge? What has been the impact on advertising? What happened to free online content? Does the audience still rely on these mass media companies for their news or do they go elsewhere? Where is your evidence for this?