- How have online media developed?
- What has been the impact of the internet on media production?
- How is consumer behaviour and audience response transformed by online media, in relation to the past?
- To what extent has convergence transformed the media?
Candidates might explore combinations of any two media, considering how each (or the two in converged forms) can be analysed from the above prompts. Examples might be music downloading and distribution, the film industry and the internet, online television, online gaming, online news provision, various forms of online media production by the public or a range of other online media forms.
In order to be fully prepared for the specific requirements of the question, the material studied by candidates must cover these three elements:
- Historical – dependent on the requirements of the topic, candidates must summarise the development of the media forms in question in theoretical contexts.
- Contemporary – current issues within the topic area.
- Future – candidates must demonstrate personal engagement with debates about the future of the media forms / issues that the topic relates to.
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